Analyzing Sales Invoice Workflow and Operational Digitalization Urgency: A Case Study at PT Sinar Sosro Sukabumi

Abstract

Efficient sales invoice management is vital for Fast-Moving Consumer Goods (FMCG) companies to maintain cash flow accuracy and operational speed. This study analyzes the sales invoice workflow, identifies operational bottlenecks, and evaluates the urgency of administrative digitalization at PT Sinar Sosro Sukabumi Sales Office. Employing a qualitative field practice approach based on a five-month internship in the Marketing Division, data were collected through participatory observation, semi-structured interviews, document analysis, and hands-on operational practice. The findings reveal that the order-to-invoice process operates through structured stages—from order receipt by Sales Taking Order staff to data verification, invoice generation, and delivery. However, the workflow relies heavily on semi-manual procedures using Microsoft Excel, exposing operations to risks of recording errors (human error), verification delays during peak sales periods, and an absence of real-time payment monitoring. These limitations hinder billing efficiency and customer satisfaction. The study underscores that transitioning to an integrated, automated digital invoice management system is urgent for enhancing data precision, accelerating workflow execution, and strengthening operational resilience in FMCG regional distribution networks.